Fractional CMO for B2B Companies
Strategic marketing leadership that transforms how you position, message, and grow without the full-time commitment.
Does this sound familiar?
“We're competing on price when our product is better than competitors”
“Our sales team struggles to articulate why prospects should choose us”
“We hired a marketing person but they need strategic direction”
“Our brand doesn't match the quality of what we've built”
I'm Patrick Prothe, founder of Brand Conductor.
For 20+ years, I led marketing at B2B technology companies orchestrating rebrands, building teams, and driving measurable growth.
I specialize in brand-driven growth transformation for B2B companies ($5M-$50M). I believe strong positioning is the foundation that makes demand generation, marketing operations, and team performance more effective. I don't just optimize what's already there—I transform how companies position themselves in their markets, then build the marketing infrastructure to support premium growth.
WHY COMPANIES WORK WITH ME
I've led comprehensive rebrands for three B2B technology companies, increasing leads 223%, driving 600% growth in media impressions, and positioning companies for PE acquisition.
I know how to transform marketing teams, align sales and marketing around clear positioning, and build brands that support premium pricing instead of commodity competition.
I work with a small number of B2B companies on monthly retainers or project-based engagements, bringing strategic marketing leadership to companies ready to transform how their market sees them.
Ways we can work together
My best-fit clients are B2B companies ($5M-$50M)—often PE-backed—that need strategic marketing leadership. This includes transforming brand positioning to escape commodity competition, building high-performing marketing teams, aligning sales and marketing, or driving growth through clear go-to-market strategy.
NOT FINDING WHAT YOU NEED?
Contact me and let's discuss your specific situation. I'm happy to explore custom arrangements if we're a good fit.
FRACTIONAL CMO PARTNERSHIP
$10,000-12,000 / month
Strategic marketing leadership for B2B companies that need ongoing executive-level guidance without full-time commitment.
What's included:
15-25 hours per week of strategic leadership
Marketing strategy and planning
Team building, mentorship, and guidance
Brand positioning and messaging direction
Marketing-sales alignment
Pipeline growth accountability
Executive-level strategic thinking
Best for:
Companies outgrowing founder-led marketing
Existing team that needs senior leadership
Growth inflection requiring strategic direction
PE-backed companies needing marketing transformation
BRAND TRANSFORMATION PROJECT
$15,000-25,000
Intensive 90-day brand transformation for B2B companies ready to reposition how the market sees them—whether that's escaping commodity competition, preparing for growth/exit, or differentiating in crowded markets.
What's included:
Brand positioning and competitive strategy
Messaging architecture and value proposition
Visual identity direction and guidelines
Sales enablement and pitch materials
Implementation roadmap and coaching
Strategic photography direction
Best for:
Companies stuck competing on price
Rebranding or repositioning initiatives
Sales team lacking clear differentiation story
Preparing for growth, funding, or exit
ADVISORY & COACHING
$2,500 / quarter
Strategic guidance and mentorship for founders whose marketing teams need senior-level direction.
What's included:
7 sixty-minute calls over 3 months
Marketing strategy review and gap analysis
Team guidance and mentorship
Tactical problem-solving
Async support via email
Best for:
Marketing managers who need strategic coaching
Founders who need guidance on marketing decisions
Companies with specific marketing challenges
Teams that need occasional senior-level input