I'm a fractional CMO who specializes in brand-driven growth transformation for B2B companies.

For more than 20 years, I've led marketing at B2B technology companies orchestrating comprehensive rebrands, building high-performing teams, and driving measurable growth.

Over my career I've learned that most B2B companies don't have a marketing problem, they have a positioning problem. They've built something real, earned trust the hard way, but when prospects compare them to competitors, they all sound the same. So the decision comes down to price.

My approach:

I believe strong brand positioning is the foundation that makes everything else work: demand generation, marketing operations, team performance. I don't just optimize what's already there. I transform how companies position themselves in their markets, then build the marketing infrastructure to support premium growth.

I work with a small number of B2B companies ($5M-$50M revenue) on monthly fractional CMO retainers or 90-day brand transformation projects.

Beyond the work:

When I'm not helping B2B companies transform their brands, I'm writing about automotive culture at Carfeinated, my newsletter that explores the stories and passion behind car culture.

I'm also an avid indoor rower (5,000+ meters daily on my Concept2) and a photographer with a penchant for capturing fading nostalgia along the American Road. My current project is covering Highway 20, the longest road in America.

Want to work together?

Schedule a 30-minute conversation to discuss your marketing challenges and explore what's possible.