Most companies I work with are stuck. They built solid businesses through relationships and delivering great products. But that stopped scaling. Now they need positioning and don't know where to start.

I've spent 20+ years in B2B marketing and have watched companies serve markets they didn't know they served. I’ve seen great products get commoditized because nobody could articulate what made them different.

Companies often market themselves as something they’re not. Not on purpose, but their words just don’t match who they are. The CEO talks about innovation. Sales closes deals by being reliable. Marketing writes transformation copy. Nobody’s lying. They’re just out of sync.

That misalignment costs you deals. The wrong prospects waste your time. The right prospects can't figure out what you’re good at. You compete on price because buyers can’t tell you apart.

I help leadership teams figure out their positioning and get brave enough to stand for something specific. Even when it means saying who you’re NOT for.

The other work I do

I run two other projects:

Highway 20 is a photography project documenting roadside America. Gas stations at night. Forgotten motels. The infrastructure that holds small-town America together.

Carfeinated is a newsletter about car culture: passionate drivers, their machines, and the roads that connect them.

Both are about the same thing: attention to what makes something worth preserving instead of following what everyone else is doing.

Let’s work together.

If you’re tired of competing on price and ready to figure out your positioning, let’s talk.