Stop sounding like everyone else. Become the obvious choice.
Brand Conductor helps B2B companies discover their Brand DNA, document it in a positioning framework, and deploy it across their marketing so buyers stop comparing them to competitors and choose them first.
What we do
Many mid-market B2B companies are positioning themselves as something they're not. Not on purpose, but their words don't match who they are. We help leadership teams figure out their Brand DNA and get brave enough to position accordingly.
This work goes deeper than strategy. You're figuring out who you are as a company and saying it out loud. That's harder than it sounds. But when you stop pretending to be something else, the right customers recognize themselves in your story. They stop comparing you to competitors and choose you.
This work isn’t for everyone.
You
Hit a growth ceiling where relationship selling
Tired of sounding like everyone else in your market
Ready to hear tough talk about your positioning
Ready to align your entire brand story with who you actually are
Willing to make hard decisions about who you're NOT for
Want to become the obvious choice, not just another option on the shortlist
We
Start with who you actually are, not who the market says you should be
Tell you what we see, not what you want to hear
Identify where your words and reality don't match
Help you discover your Brand DNA and position accordingly
Reject generic positioning language that sounds like everyone else
Help you say it out loud even when it's scary
How we work together
Most companies start with a free fit call, then move into a Brandopsy to get a clear roadmap.
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Something's off with your positioning but you can't see it clearly. I'll diagnose your Brand DNA and identify the gap between what you say and what customers hear.
What's included:
Pre-work questionnaire and competitive audit
4-hour working session with your leadership team
Identify your Brand DNA
Identity Gap Analysis showing where messaging misaligns with reality
Recommendations for positioning alignment
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You need positioning strategy. Get leadership aligned and build the framework.
What's included:
Week 1: Brand DNA diagnosis and leadership alignment workshop
Week 2: Strategy development and messaging framework creation
Week 3: Refinement and homepage application
Brand DNA Strategy Deck (8-10 slides)
Message Architecture Document with production-ready positioning language
Homepage Messaging Framework
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You need execution support to win in your market. Turn positioning into the materials that make you the obvious choice.
What's included:
Create materials that reflect your Brand DNA (website copy, sales decks, case studies)
Quarterly Brand DNA recalibration as markets shift
Content strategy that reinforces your positioning
Team training so everyone tells the same story
On-call positioning and marketing counsel