Stuck in the commodity trap?
The strategic teardown that helps manufacturers escape vendor limbo and reposition as premium partners.
You’re better than how you sound.
Most manufacturers rely on the same tired claims: quality, service, experience.
It’s not wrong. But it’s not enough.
Buyers tune it out. Price becomes the only differentiator.
That’s the commodity trap.
This audit helps you climb out.
A strategic teardown of your
brand’s market presence.
| Component | What It Delivers |
|---|---|
| Sales Story Strength Score™ | A 1–10 score showing how clear, compelling, and memorable your positioning really is |
| Website & Messaging Teardown | What your brand is actually signaling to buyers—whether you mean to or not |
| Competitor Signal Map | How your messaging stacks up against the companies your buyers are also talking to |
| Breakout Positioning Blueprint | What to change (and what to keep) to shift from “vendor” to “partner” |
The Commodity Trap Audit is for…
Manufacturers tired of competing on price
PE-backed companies needing to level-up fast
Marketing and sales leaders who inherited a flat brand
Founders ready to reframe their company story
How it Works
Apply — We don’t take everyone. You’ll fill out a short form first.
We Review — If it’s a fit, we’ll book a kickoff call and begin the teardown.
You Get Clarity — You’ll receive a fully detailed audit and recommendations.
Move Forward — Apply the $2,900 fee toward your brand project, or run with the plan yourself.
Investment: $2,900
This isn’t a freebie. It’s a high-impact strategy diagnostic for manufacturing brands ready to break out of the vendor trap.
Delivered in 7 - 10 days.
No gimmicks. No pressure. Just real strategy you can act on.
If we decide to work together afterward, we’ll apply the full audit fee toward your project—as long as the scope makes sense.
