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Strategic insights on brand-driven growth from a fractional CMO who specializes in helping B2B companies become the obvious choice in their market.

Most B2B companies don't have a marketing problem, they have a positioning problem. They've built something real. Earned trust the hard way. But when prospects compare them to competitors, they all sound the same. So the decision comes down to price.

I'm Patrick Prothe, founder of Brand Conductor. For 20+ years, I've led marketing for companies like Audinate, Biamp, and Viewpoint—transforming brands, building teams, and driving growth. Now I work as a fractional CMO with a specialty: helping B2B companies escape commodity positioning and command premium pricing.

The Conductor's Notes is where I share what I'm seeing and thinking about:

Why most B2B brands sound indistinguishable (and how to break through)

When companies need strategic marketing leadership vs. more marketing people

The intersection of brand positioning and pipeline growth

What fractional CMO work actually looks like

How to build marketing that creates enterprise value, not just activity

Sent monthly (sometimes more, sometimes less) to founders, executives, and marketing leaders who know their company is better than it sounds.

If you're outgrowing founder-led marketing, stuck competing on price, or wondering what strategic marketing leadership actually looks like, this is for you.