Work with us
Want buyers to choose you instead of comparing you on price?
I help companies fix their positioning, build messaging that differentiates them, and deploy it so the right customers choose them.
You don't need six months of strategy work. Most companies get clear positioning and ready-to-use messaging in 3 weeks.
Here's how we work together.
Most companies I work with grew through relationships and delivering great products, not marketing. Now they need positioning but don’t know where to start. Good, solid companies that just sound like everyone else.
We’ll jump on a 15-minute call to talk about where you’re stuck and what you're trying to accomplish. I'll walk you through how I work and answer any questions.
If we’re a fit and you want to move forward, the next step is booking a Brandopsy.
Step 1: Let’s talk
Step 2: Start with a Brandopsy
Before we dive into a full positioning engagement, the Brandopsy gives you a clear roadmap showing what's broken and how to fix it.
We start with a 2-hour working session where we explore where you are today, what's working, and why prospects can't tell you apart from competitors. From there, I create a written roadmap: an organized diagnostic that shows where your positioning breaks down and what to fix first.
The Brandopsy can stand alone as a powerful action plan, or it can be the first step toward a Positioning Sprint. Your Brandopsy investment is applied to the Sprint if you decide to move forward.
Investment: $750
Includes a 2-hour working session, detailed written summary and roadmap. Positioning Sprints start at $10,000.
Step 3: Two Ways Forward
Fix your positioning, align your leadership team, and build messaging that makes buyers choose you instead of comparing you on price.
Best for: Companies who know they need positioning work and are ready to fix it now. You need strategy, framework, and production-ready messaging
Requires: 3 days of your leadership team's time spread across 3 weeks.
Positioning Sprint
What's included:
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Pre-work questionnaire and competitive landscape review
Leadership alignment and positioning workshop (4 hours)
Identify what makes you different and who you're actually for
Determine your positioning strategy
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Build your positioning framework
Create message architecture
Develop production-ready positioning language
Create new home-page messaging based on your positioning
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Review session with leadership team
Refine based on feedback
Final deliverables
Deliverables:
Positioning Strategy Deck (8-10 slides) documenting who you're for, what makes you different, and how to talk about it
Message Architecture Document with production-ready positioning language for marketing, sales, and leadership
Homepage Messaging Framework showing how your positioning translates to your website
What happens next: You execute the positioning internally using the frameworks and messaging we created. Or you move into a Marketing Partnership if you need ongoing support to execute and maintain alignment.
Turn your positioning into execution. Get ongoing support to create materials, train your team, and maintain alignment as markets evolve.
Best for: Companies who want positioning and marketing expertise on tap without hiring a full-time CMO. You have your positioning strategy and need help executing it.
Marketing Partnership
What's included:
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Turn positioning into materials that win deals (website copy, sales decks, case studies, one-pagers)
Create content that reinforces your positioning
Build campaigns and sales enablement materials
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Quarterly positioning recalibration sessions as markets shift
Team training so everyone tells the same story
Sales and marketing alignment workshops
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Content strategy and editorial calendar
Campaign Strategy
On-call positioning and marketing counsel
Review and refine messaging as needed
Who it's for: Companies who’ve completed a Positioning Sprint (or equivalent work) and need ongoing marketing support. You want someone who knows your positioning to guide execution and maintain alignment as you grow.
What happens next: We work together month-to-month. If it’s working, we keep going. If not, we part ways.