Unlock Portfolio Value Through Sharper Positioning

A fast, strategic diagnostic for PE-backed manufacturers built to reposition capable brands from vendor to valued partner.

Most manufacturers describe themselves the same way: quality, service, experience.

The problem? So does everyone else.

That makes differentiation difficult—and price becomes the only variable left.

The Positioning Delta reveals how to shift that narrative: to elevate the company’s story, command margin, and increase strategic relevance.

A strategic teardown of your
brand’s market presence.

Component What It Delivers
Sales Story Strength Score™ A 1–10 score showing how clear, compelling, and memorable your positioning really is
Website & Messaging Teardown A buyer’s-eye view of how the brand presents itself—and what it’s really signaling
Competitor Signal Map Side-by-side messaging analysis vs. competitors, showing overlap, gaps, and edge
Breakout Positioning Blueprint Specific strategic moves to clarify, sharpen, and elevate brand perception

The Positioning Delta is designed for PE firms and portfolio companies that are:

  • Competing on price despite superior capabilities

  • Preparing for scale, exit, or integration

  • Lacking a clear, compelling market narrative

  • Seeing flat buyer engagement despite growth

Investment: $2,900

Includes customer interviews, competitive messaging analysis, site teardown, and a strategic playbook you can use internally or with us.

If we work together afterward, we’ll apply the full amount toward your next engagement (if scope aligns).


It’s not a teaser. It’s a strategic tool.